Content Marketing in der Praxis

Content Marketing in der Praxis

Claudia Hilker

72,57 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
ISBN:
9783658138820
72,57 €
IVA incluido
Disponible

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Sobre IBD

Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.

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