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Consumer Social Responsibility am Point of Purchase

Consumer Social Responsibility am Point of Purchase

Sven Kilian

91,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Gestión y técnicas de gestión
ISBN:
9783658342340
91,21 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Das Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumverhalten motiviert werden können. Die fokussierte Analyse von Einflussfaktoren der Gewissensaktivierung zeigt dabei auf, unter welchen Bedingungen sich diese moralisch stärker bzw. weniger stark bewegt fühlen, ihre Kaufentscheidungen an sozial-ökologischen Kriterien auszurichten. Die Erkenntnisse liefern Handlungsempfehlungen für Anbieter nachhaltiger Produkte und verbraucherpolitische Akteure.

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