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Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

 

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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Psicología
ISBN:
9783319505282

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Sobre IBD

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 

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