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Consumer Management in the Internet Age

Consumer Management in the Internet Age

Consumer Management in the Internet Age

Joshua Sperber

115,70 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9781498592215

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  • Librería Samer Atenea
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Sobre IBD

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

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