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Consumer-Citizens of China

Consumer-Citizens of China

Kelly Tian / Lily Dong

268,38 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Política y gobierno
ISBN:
9780415553490

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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

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