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Conducting Social Marketing Research

Conducting Social Marketing Research

Nancy R. Lee

98,06 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Políticas del Gobierno central
ISBN:
9781032936116
98,06 €
IVA incluido
Disponible

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Sobre IBD

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

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