Comunicação da responsabilidade social das empresas

Comunicação da responsabilidade social das empresas

Gianpaolo Tomaselli

96,99 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208359744
96,99 €
IVA incluido
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Sobre IBD

Este trabalho tem como objetivo compreender a importância da Responsabilidade Social Empresarial (RSE) para as empresas e organizações de saúde e investigar a utilização de tecnologias tradicionais e interactivas nas estratégias de comunicação da RSE. Uma estratégia de investigação híbrida, que combina as metodologias qualitativa e quantitativa, foi desenvolvida e utilizada na realização deste trabalho. Os resultados mostram como as organizações empresariais e de saúde estão conscientes do impacto das suas actividades na sociedade e no ambiente em que operam. São levadas a comunicar mais sobre as suas actividades de RSE, a fim de facilitar o diálogo e responder melhor às expectativas das suas partes interessadas.

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