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Competitive Intelligence

Competitive Intelligence

Competitive Intelligence

Larry Kahaner

18,13 €
IVA incluido
Disponible
Editorial:
Simon & Schuster
Año de edición:
1998
Materia
Gestión: liderazgo y motivación
ISBN:
9780684844046
18,13 €
IVA incluido
Disponible

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Sobre IBD

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors’ executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors’ intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

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