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Competence-Building Und Internationalisierungserfolg

Competence-Building Und Internationalisierungserfolg

Michael A. Lierow

91,14 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Gestión y técnicas de gestión
ISBN:
9783835003033
91,14 €
IVA incluido
Disponible

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Sobre IBD

Anhand der größten branchenübergreifenden Untersuchung dieser Art in Deutschland belegt Michael A. Lierow seine Hypothese, dass unternehmensinterne Faktoren beim Internationalisierungserfolg eine entscheidende Rolle spielen. Er zeigt sechs wesentliche Einflussfaktoren und ihre Auswirkungen auf den Internationalisierungserfolg auf und diskutiert Hürden und Resultate der Umsetzung einzelner Maßnahmen.

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