Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
In our globalized world economical processes get constantly more and moreconnected with each other. Therefore they demand an effective and optimizedbusiness communication between all involved partners. Michael Kuhnpresents in his book an overview of the needs and requirements which occurduring the application of communication systems in modern business management,as well as of the possible solutions. The author gives a detailed descriptionof the communication process and communication systems, whichis crucial for a better understanding of aspects of business communication inmodern business. A general analysis of three modern communication systemsprovides a practical focus. The systems are presented briefly with their generalfeatures and criticized in the focus of the needs and requirements definedbeforehand. A profound analysis of one communication system at the exampleof a fictive counselling company consolidates the theoretical and practicalknowledge about communication systems in modern business structures.The analysis shows that today’s communication systems are able tohandle various needs and requirements of modern companies. The book isdirected mostly to decision-making units and managers in modern businesses.
