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Communication Planning

Communication Planning

Sherry Devereaux Ferguson

228,12 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1999
Materia
Estudios de comunicación
ISBN:
9780761913146
228,12 €
IVA incluido
Disponible

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Sobre IBD

The nature of the communicator’s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO’s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson’s comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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