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Classical Rhetoric and Modern Public Relations

Classical Rhetoric and Modern Public Relations

Charles Marsh

85,61 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Estudios de comunicación
ISBN:
9781138233829
85,61 €
IVA incluido
Disponible

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Sobre IBD

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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