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City Branding and New Media

City Branding and New Media

Maria Cristina Paganoni

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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9781137387950

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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