LibrerÃa Desdémona
LibrerÃa Samer Atenea
LibrerÃa Aciertas (Toledo)
Kálamo Books
LibrerÃa Perelló (Valencia)
LibrerÃa ElÃas (Asturias)
Donde los libros
LibrerÃa Kolima (Madrid)
LibrerÃa Proteo (Málaga)
Citroën’s story is the rare corporate narrative where engineering choices are inseparable from cultural meaning. From André Citroën’s early industrial imagination to the brand’s most daring systems-led cars, the double chevron repeatedly treated 'ordinary mobility' as a platform for extraordinary ideas-front-wheel drive made practical at scale, comfort engineered as a measurable outcome, and design used as a public language of modernity. The result was not a straight-line march of progress, but a century-long rhythm of bold bets, hard lessons, and reinventions shaped by wars, oil shocks, regulation, and shifting ownership.This book follows Citroën as both manufacturer and mindset: how factories, labor politics, and production discipline enabled (and sometimes limited) creativity; how advertising and spectacle helped turn technology into mythology; and how global expansion forced the brand to translate Frenchness into export reality. Along the way, landmark models-Traction Avant, 2CV, DS, SM, CX, and the platform-era families that followed-serve as turning points in a larger argument: that 'different' is not a slogan unless it survives contact with cost, serviceability, and mass-market expectations.In the modern era of consolidation, the question becomes less romantic and more consequential: how does a brand built on distinct engineering continue to feel distinct inside shared architectures and electrification economics? Citroën’s answer-past and present-has been to defend comfort, usability, and character as legitimate engineering goals, even when the business case demands discipline.
