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Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis

Damaraju Raghavarao / James B. Wiley / Pallavi Chitturi

302,11 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Probabilidad y estadística
ISBN:
9781420099966

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Sobre IBD

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used to facilitate development and modification of products, services, policies, and programs. Building on the authors’ significant work in the field, this book explores the experimental design issues that occur when constructing concept profiles for DCE and CA studies. It show how to modify commonly used designs and models as well as develop new types of designs for solving DCE and CA problems. Requiring minimal mathematical background, the text explains experimental design concepts through illustrative examples and provides detailed coding of design matrices for standard designs.

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