Celebrity Bromance and Comradery Capital in Asia

Celebrity Bromance and Comradery Capital in Asia

 

147,77 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2025
ISBN:
9780755655021

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore 'bromance' in celebrity culture across Asia.Celebrity Bromance and Comradery Capital in Asiademonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a 'comradery capital' develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

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