【名牌學書系第一部】4D透視奢華名牌當代神話（上）

【名牌學書系第一部】4D透視奢華名牌當代神話（上）

【名牌學書系第一部】4D透視奢華名牌當代神話（上）

Lynn H. Shih / 石靈慧

20,13 €
IVA incluido
Disponible
Editorial:
EHGBooks
Año de edición:
2013
ISBN:
9781647847104
20,13 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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  • Donde los libros
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Sobre IBD

人們為什麼迷戀名牌？ 奢侈品為什麼「被需要」？ 年輕人瘋靡時尚、追逐名牌、想望奢侈品，為什麼？「LOGO包」算不算「奢侈品」？ 全世界搶買的「奢侈品」有70％出自法國名牌，為什麼？ 而什麼是「奢侈品」呢？跨世紀以來的21世紀， 爆發了一款全球發作的「奢華熱」，註記了一個膜拜名牌包包、為擁有時尚的奢侈品而著迷的時代，數據的事實告訴我們，昂貴名牌包包是帶來幸福滿足的「大、小確幸」...，我們一次一次練習著通過「擁有Having」、感受能「成為Being」、或許終於享受得的好體驗，更甚至，人們的五感六覺受到激活， 自我第4向度（4th Dimension）--「4D」心靈場域獲得驚喜、 滿足、撫慰以及給力(Empowerment)，發動大、小不同的想望，更甚至，通過心中欲求的夢幻逸品，人們自我提昇 、實現追逐美夢的野心。石靈慧教授編著【名牌學】套書系列，可協助您達到三個目的：1.看懂時尚：聚焦奢華時尚產業、探索法國美學經濟譜碼文化軟實力2.看懂奢侈品：解碼想望群眾的奢迷航程（地圖）、探勘當代慾望符碼3.看懂名牌：拆解名牌打造品牌價值的營銷功法，懂得運用本書每章書中每章以「核心觀點」、「KEYWORDS 關鍵字」開章，其後並附有「知識糖（堂）On Demand」，將重要概念與關鍵議題另以「知識糖果盒子」模式線上供應，歡迎索取：www.facebook.com/ 4dbranding。  3

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