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Categories in Markets

Categories in Markets

 

280,30 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2010
Materia
Teoría y comportamiento organizativos
ISBN:
9780857245939

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Sobre IBD

Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.

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