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Business Trends in the Digital Era

Business Trends in the Digital Era

Bingying Song / Xiaoming Zhu / Yingzi Ni

48,00 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Gestión: liderazgo y motivación
ISBN:
9789811010804
48,00 €
IVA incluido
Disponible

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Sobre IBD

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

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