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Business Plan and Marketing Strategy to Set Up a Fitness Center

Business Plan and Marketing Strategy to Set Up a Fitness Center

Hannay Samuel

67,92 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2013
Materia
Gestión y técnicas de gestión
ISBN:
9783659199967
67,92 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

The present document reports on research performed during the academic year 2010-2011 for the purpose of elaborating a business plan for the design of a new fitness centre in the neighbourhood of Liège. The book presents: the results of an external environment analysis, the Key Success Factors (KSF) in the fitness industry, a market research report, a detailed study of market potential carried out on the local level, the segmentation, targeting and marketing positioning, the budget for and distribution of advertising (ATL or BTL), the financial forecasts and business model of the fitness centre and, finally, the general conclusion.

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