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Business Networking in der Praxis

Business Networking in der Praxis

Elgar Fleisch / Hubert Österle / Rainer Alt

88,57 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Gestión y técnicas de gestión
ISBN:
9783540413707
88,57 €
IVA incluido
Disponible

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Sobre IBD

Business Networking in der Praxis zeigt anhand zahlreicher Fallbeispiele, wie Unternehmen ihren Wert mit kollaborativen Prozessen steigern. Erfolgreiche Unternehmen maximieren den Nutzen ihrer Kunden indem sie Kooperationsstrategien wie Supply Chain Management, Customer Relationship Management und Electronic Commerce eng aufeinander abstimmen. Auf diesen Praxiserfahrungen basiert das Business-Networking-Modell, welches das Zusammenspiel zwischen Kunden, Lieferanten, Portalanbietern und eService-Providern zeigt. Das Modell liefert die stabile Grundlage zur Darstellung und Ableitung der strategischen Optionen von Unternehmen in der 'Networked Economy'. Dieses Buch hilft Unternehmen, ihren Ist- und Soll-Zustand im Hinblick auf ihre Netzwerkfähigkeit schnell und einfach zu erheben und entsprechende Maßnahmen abzuleiten.

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