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Business-Driven Research & Development

Business-Driven Research & Development

A. Ganguly

48,19 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Gestión y técnicas de gestión
ISBN:
9781349417117
48,19 €
IVA incluido
Disponible

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Sobre IBD

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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