Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators

Matthew W. Ragas / Ron Culp

59,32 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2021
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9781838676629
59,32 €
IVA incluido
Disponible

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Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

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Otros libros del autor

  • Business Essentials for Strategic Communicators
    Matthew W. Ragas / Ron Culp
    The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the langu ...