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Building Strategy from the Middle

Building Strategy from the Middle

Bill Wooldridge / Steven W. Floyd

227,07 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2000
Materia
Ética empresarial y responsabilidad social
ISBN:
9780761906445

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Sobre IBD

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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