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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

 

267,64 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Estudios de comunicación
ISBN:
9781138281349

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

 Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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