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Branding TV

Branding TV

Alan Batten / Walter McDowell

110,15 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Estudios de comunicación
ISBN:
9780240807539
110,15 €
IVA incluido
Disponible

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Sobre IBD

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

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Otros libros del autor

  • Branding TV
    Alan Batten / Walter McDowell
    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and ...