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Branding Bangladesh

Branding Bangladesh

Imtiaz A. Hussain / Jessica Tartila Suma

52,85 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Política y gobierno
ISBN:
9789811971945

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This book explores Bangladesh’s shift from a ’bottomless pit’ into a ’middle-income’ category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country’s limited number of representative brands, but also a realization of many more brands to have built up over time.

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  • Branding Bangladesh
    Imtiaz A. Hussain / Jessica Tartila Suma
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