Brand Therapy

Brand Therapy

Brand Therapy

Brian D Smith / Brian Smith

35,92 €
IVA incluido
Disponible
Editorial:
Alison Jones Business Services Ltd
Año de edición:
2018
ISBN:
9781788600057
35,92 €
IVA incluido
Disponible

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Sobre IBD

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

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Otros libros del autor

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    The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable ...
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