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Brand Romance

Brand Romance

N. Gridley / Y. Kusume

48,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Gestión: liderazgo y motivación
ISBN:
9781349474806
48,21 €
IVA incluido
Disponible

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Sobre IBD

For brands to succeed in a competitive environment they need to build a ’loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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