Brand Psychology

Brand Psychology

Laura Busche

73,06 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
ISBN:
9781032373720
73,06 €
IVA incluido
Disponible

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Sobre IBD

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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Otros libros del autor

  • Brand Psychology
    Laura Busche
    Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. ...