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Brand Management: A Strategic Approach

Brand Management: A Strategic Approach

Travis Holmes

150,80 €
IVA incluido
Disponible
Editorial:
ASTRAL INTERNATIONAL PRIVATED LIMITED
Año de edición:
2023
Materia
Gestión y técnicas de gestión
ISBN:
9781787150577
150,80 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level graduate or executive-level students seeking a practical knowledge of brand management concepts and applications.

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