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Brand Hollywood

Brand Hollywood

Paul Grainge

268,14 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Teoría y crítica cinematográficas
ISBN:
9780415354042

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.   

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