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Brand Champions

Brand Champions

I. Buckingham

48,16 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Gestión: liderazgo y motivación
ISBN:
9781349305902
48,16 €
IVA incluido
Disponible

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Sobre IBD

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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Otros libros del autor

  • Brand Champions
    I. Buckingham
    A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. ...
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    This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. ...
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  • Brand Engagement
    I. Buckingham
    ...
  • Brand Engagement
    I. Buckingham
    This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. ...
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