Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
BMW built its reputation on engines, balance, and the elusive sensation that a car could feel alive in your hands. When electrification arrived as both a regulatory mandate and a competitive upheaval, the question was not whether BMW could build an EV, but whether it could translate its defining promise-driving character-into batteries, software, and charging realities without becoming just another premium appliance.This book traces that translation from the inside out. It follows BMW’s early 'Project i' wager on new materials and manufacturing logic, the i3’s years as a real-world laboratory for efficiency and ownership behavior, and the i8’s role in proving that electrification could be aspirational even before infrastructure caught up. It then tracks the strategic pivot from a niche sub-brand to a full-spectrum lineup embedded in BMW’s core segments, where flexible architectures, cell supply decisions, thermal constraints, and updateable digital systems began to define what 'BMW-ness' meant.As the market hardened-with Tesla’s scale, China’s cost pressure, and shifting regulations rewriting the economics-BMW’s reinvention became as industrial as it was emotional. The story culminates in the Neue Klasse reset: 800V charging strategy, new battery concepts, centralized computing, and the manufacturing choreography required to make an electric future profitable at global volume. The result is not a tale of a side project, but a portrait of a company rebuilding its operating model while insisting that 'sheer driving pleasure' can survive the switch from fuel to electrons.
