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Beyond the Low Cost Business

Beyond the Low Cost Business

Josep Francesc Valls Giménez

66,64 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Gestión y técnicas de gestión
ISBN:
9781349447190
66,64 €
IVA incluido
Disponible

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Sobre IBD

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

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Otros libros del autor

  • Beyond the Low-Cost Business
    Josep Francesc Valls Gimenez
    Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainabl...