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Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing

 

152,38 €
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Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2020
Materia
Gestión: liderazgo y motivación
ISBN:
9781838676865

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

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