Bepreisung priorisierter Datenübertragung

Bepreisung priorisierter Datenübertragung

Alexander Floren

84,22 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
ISBN:
9783658259587
84,22 €
IVA incluido
Disponible

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Sobre IBD

In diesem Buch wird eine Basis zur weitreichenden Berücksichtigung der Kundenwertorientierung in der Optimierung von Tarifen zur Bepreisung von Endkunden eines Telekommunikationsanbieters geschaffen. Dazu wird ein modelltheoretischer Ansatz verfolgt, der sich durch eine Modellierungsaufbereitung des Kundenverhaltens auszeichnet. Der interdisziplinäre Ansatz greift die technischen Möglichkeiten auf, die Next Generation Networks zur Sicherung der Dienstgüte bieten, und identifiziert eine Möglichkeit zur Berücksichtigung der Kundenzufriedenheit in einer Customer- Equity-basierten Analyse.

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