Owning your own firm is exciting. But how do you do it? This book is chockfull of practical information and loaded with questions aimed at providing important details to help determine if being in business is right for you - and if so, how to go about it. The approach, as explained in these pages, will include research, analysis, and planning. Perhaps you are thinking of creating a service such as web design, carpentry, or photography. Or maybe you are determined to open a restaurant, an e-commerce store, a flower shop, or other retail enterprise. Regardless of the type of venture, basic and advanced principles apply, such as whether you will compete primarily on quality, service, price, or location. How will you find customers? How will you finance your startup or your purchase of an existing company? There is much to consider. The author, Anthony Zaffuto, provides guidance and important insights based on nearly 60 years of professional experience.