Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students

Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students

Dr. Pradip Kumar Sinha / Dr. Sanjeevani Pandey

25,68 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2024
ISBN:
9788119170029
25,68 €
IVA incluido
Disponible

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Sobre IBD

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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