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Authorship as Promotional Discourse in the Screen Industries

Authorship as Promotional Discourse in the Screen Industries

Leora Hadas

80,20 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Cultura popular
ISBN:
9780367504045
80,20 €
IVA incluido
Disponible

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Sobre IBD

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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