Auswirkungen von Markt- und Lernorientierung auf die Unternehmensleistung

Auswirkungen von Markt- und Lernorientierung auf die Unternehmensleistung

Mian Muhammad Niaz Shakir / Sadaf Saba

71,86 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208407360
71,86 €
IVA incluido
Disponible

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Sobre IBD

Diese Studie zielte darauf ab, die Auswirkungen von Marktorientierung und Lernorientierung mit der moderierenden Rolle der unternehmerischen Orientierung auf die Geschäftsleistung des KMU-Sektors in Pakistan zu messen. Der KMU-Sektor trägt zum BIP des Landes bei und bietet Unternehmern große Chancen. Die Studie beschreibt die Bedeutung von Marktorientierung, Lernorientierung und unternehmerischer Orientierung für die Geschäftsleistung von KMU. Es wurde festgestellt, dass marktorientierte Unternehmen bessere Leistungen erbringen als nicht marktorientierte Unternehmen.

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