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Attraction of Knowledge Celebrities

Attraction of Knowledge Celebrities

Xiaoyu Chen

83,16 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estudios de comunicación
ISBN:
9781032673530
83,16 €
IVA incluido
Disponible

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Sobre IBD

This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.

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Otros libros del autor

  • Attraction of Knowledge Celebrities
    Xiaoyu Chen
    This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. ...