Inicio > Lenguas > Lenguaje: consulta y general > Argumentative and persuasive strategies in advertising discourse
Argumentative and persuasive strategies in advertising discourse

Argumentative and persuasive strategies in advertising discourse

Monica Frunză

63,94 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Lenguaje: consulta y general
ISBN:
9786205791783
63,94 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Artículos relacionados

  • Progressing Tourism Research - Bill Faulkner
    Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This book contains a collection of Bill’s publications grouped thematically under the headings Methods, Events, Destinations, and Re...
    Disponible

    51,23 €

  • The Cambridge Handbook of Experimental Syntax
    Grant Goodall
    ...
    Disponible

    76,23 €

  • Progressing Tourism Research - Bill Faulkner
    Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This book contains a collection of Bill’s publications grouped thematically under the headings Methods, Events, Destinations, and Re...
  • The Global Nomad
    Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between theory and practice, setting backpacking in its wider social, cultural and economic context. ...
  • Just Kids
    Risa Applegarth
    Although children have prompted and participated in numerous acts of protest and advocacy, their words and labors are more likely to be dismissed than discussed as serious activism. Whether treated disparagingly by antagonistic audiences or lauded as symbols of hope by sympathetic ones, children and teens are rarely considered capable organizers and advocates for change. In Jus...
    Disponible

    44,88 €

  • Just Kids
    Risa Applegarth
    Although children have prompted and participated in numerous acts of protest and advocacy, their words and labors are more likely to be dismissed than discussed as serious activism. Whether treated disparagingly by antagonistic audiences or lauded as symbols of hope by sympathetic ones, children and teens are rarely considered capable organizers and advocates for change. In Jus...