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Applied Public Relations

Applied Public Relations

Kathy Brittain Richardson / Marcie Hinton

315,26 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9780415526586

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Sobre IBD

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

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  • Applied Public Relations
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