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Analytics for Managers

Analytics for Managers

Gregory S. Zaric / Peter C. Bell

370,95 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9780415622691
370,95 €
IVA incluido
Disponible

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Sobre IBD

Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation’s general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst’s tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.

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