Analiza strategii marketingowych, dystrybucyjnych i operacyjnych

Analiza strategii marketingowych, dystrybucyjnych i operacyjnych

Amos Njitam

122,04 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208846022
122,04 €
IVA incluido
Disponible

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Sobre IBD

Niniejsza książka dotyczy marketingu, dystrybucji i strategii wyświetlania kameruńskich filmów. Daleka od oceny negatywnego wpływu filmów na całą branżę lub konsumpcję ich odbiorców, jest raczej owocem prawdziwej chęci zmierzenia, a raczej oceny metod stosowanych w celu udostępnienia ich widzom.Badania te zostały podzielone na cztery rozdziały.Pierwszy rozdział, poświęcony historii i ewolucji marketingu, będzie próbą przedstawienia różnych aspektów marketingu, tak jak ewoluował on w handlu produktami w ogóle, a w szczególności w handlu filmami.Drugi rozdział analizuje mechanizmy dystrybucji i ekspozycji oraz role profesjonalistów zaangażowanych w te powiązania w procesie marketingu filmowego.Trzeci rozdział koncentruje się na marketingu, dystrybucji i wyświetlaniu filmów w Kamerunie.W czwartym rozdziale przeanalizowano wyniki i porównano je z podstawowymi założeniami, które stanowiły podstawę i motywację tych badań.

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