Analiza sieci przedsiębiorstw turystycznych

Analiza sieci przedsiębiorstw turystycznych

Marcos Pereira

47,65 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208585099
47,65 €
IVA incluido
Disponible

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Sobre IBD

Książka ta została napisana, ponieważ trudno było znaleźć konkretne prace na temat sieci biznesowych w turystyce. W przeciwieństwie do innych publikacji na ten temat, niniejsza książka przyjmuje cykliczne podejście do analizy biznesu, łańcucha produkcyjnego, strategii i turystyki. Autor zaprasza czytelnika do zagłębienia się w tematy, które nie są często poruszane, takie jak rola firm tworzących sieć biznesową, wkład organizacji przedstawicielskich, podział zysków generowanych w ramach sieci oraz identyfikacja konfliktów w relacjach między członkami sieci. Książka jest odpowiednia dla studentów turystyki, menedżerów firm turystycznych i menedżerów organizacji publicznych w tym sektorze.

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