Análisis de la Evolución y Actualidad de las Pyme Colombianas a través del E-commerce en Pandemia

Análisis de la Evolución y Actualidad de las Pyme Colombianas a través del E-commerce en Pandemia

Diandra Margarita Anaya Cabrera

42,34 €
IVA incluido
Disponible
Editorial:
Eliva Press
Año de edición:
2024
ISBN:
9789999317979
42,34 €
IVA incluido
Disponible

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Sobre IBD

Después de haber superado la pandemia por COVID-19, las Pyme colombianas, con ayuda de la digitalización, innovación y dinamismo han continuado su evolución y crecimiento. El presente artículo, tiene como objetivo Analizar la evolución y actualidad de las Pyme colombianas a través del E-commerce desde la pandemia por Covid-19, que comprende el periodo 2020-2022; Determinando el impacto del Covid-19 en el modelo de negocio de las Pymes colombianas, así como identificar el papel del E-commerce en su presente y establecer la relación entre el crecimiento del comercio digital y este tipo de empresas bajo la coyuntura de la pandemia por Covid-19. Los resultados obtenidos, indican que definitivamente, el E-commerce en las Pymes, vino para quedarse, su previsión para el futuro llegó en pandemia, abriendo nuevas oportunidades de intercambio de productos o servicios con los consumidores.

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