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An Introduction to Survey Research, Volume II

An Introduction to Survey Research, Volume II

An Introduction to Survey Research, Volume II

Edward Nelson / Ernest L. Cowles / Ernest LCowles

23,03 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2019
Materia
Matemáticas
ISBN:
9781949991284
23,03 €
IVA incluido
Disponible

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Sobre IBD

Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys-the presentation of results in different formats appropriate to different audiences.

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Otros libros del autor

  • An Introduction to Survey Research, Volume I
    Edward Nelson / Ernest L. Cowles / Ernest LCowles
    Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introd...
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    22,99 €