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Previous research into new media technology usage has typically been limited to young adults ages 18-24. However this study will include age, education, overseas assignments, presence of mavenism, and information security concerns as variables impacting new media usage. For the purpose of this study, new media is defined by devices, activities, and social arrangements (Lievrouw and Livingstone, 2006). While dozens of new media technology are available, the scope of this research examined individual’s use of blogs, online social networks, and downloadable content. Data about new media was gathered through a literature review and by conducting interviews with people that are frequent users of new media technology. By conducting interviews with individuals that use new media for at least a few hours a week, in one or more different technologies, it was determined which variables impact new media users the most. This research concluded that age, education, overseas assignments, and a presence of mavenism by themselves do not have a significant effect on new media usage. However, information security concerns were shown to have a significant impact on new media usage.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
